YOUR TRUSTED GLOBAL SPORTS DATA PARTNER

Podium, a leading global provider of trusted sports content and data solutions, is working with Dabble to help bring its socially driven betting experience to UK audiences.

Dabble combines traditional betting functionality with a social media-style interface to offer the next generation of racing fans a more interactive way to connect and share. The app-based platform is integrated with Betmakers technology, with all UK horse and greyhound racing data delivered by Podium.

Ian Houghton, Commercial Director at Podium says:  

“At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”

The collaboration, which has been in place since the summer, marks an evolution in how racing data is used and experienced, with Podium delivering UK racing content via Betmakers technology to help power Dabble’s social platform.

Tom Rundle, CEO of Dabble, says:

“Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”

The UK is Dabble’s third international market, following rapid growth after launching in its native Australia.

By Rob Logan, Commercial Data Executive at Podium

Over the past decade, the National Football League (NFL) has evolved from a primarily American pastime into a global sporting spectacle. With at least four regular-season fixtures now staged overseas each year, the inclusion of Flag Football at the 2028 Los Angeles Olympic Games, and a broadcast journey that’s shifted from sporadic late-night slots in the 80s and 90s to dedicated channels and Netflix deals, the international spotlight has never shone brighter on American Football.

For me, that global story is personal. My first true introduction to the NFL came in 2014, staying up late to watch Super Bowl XLVIII. The Seattle Seahawks dominated the Denver Broncos that night, and, true to form as someone who’s always had a soft spot for underdogs (Hull City fans will understand), I found myself drawn to the losing team. From that point on, I was hooked.

Following the Broncos became a ritual: game weeks filled with highs and lows, watching a revolving door of quarterbacks, the chaos of trades, the jubilation of a Super Bowl victory, and even the surreal experience of seeing them play live at Tottenham Hotspur Stadium.

My involvement didn’t stop at fandom. When my local football club folded after the 2022/23 season, I took the leap into playing the sport myself. Tired of the familiar grind of Sunday league football, I found a new home with the Humber Warhawks. Slotted in at Cornerback (safely away from the biggest hits), I’ve since relished competing in the BAFA league, travelling from Sheffield to Gateshead and back to Hull. American Football, once a curiosity, is now an integral part of my sporting life.

That personal journey mirrors a wider trend. The NFL and College Football aren’t just growing in viewership, they’re driving grassroots participation, sparking curiosity, and winning new generations of fans worldwide.

At Podium, we’re keeping pace with that momentum. Since joining as an apprentice in 2017 and now working as a Data Executive within the Commercial Team, I’ve seen first-hand how our data brings sports to life. Whether it’s interactive dashboards, live coverage, or in-depth analysis, our American Football data delivers fixtures, touchdowns, turnovers, field goals, results, and more – all in real time.

With the 2025 NFL season fast approaching, there’s never been a better moment to explore how Podium’s live Pulse data feeds and easy-to-integrate Sports API can unlock one of the world’s most exciting leagues for your customers.

Because whether you’re in Hull, Houston, or halfway around the world, the NFL is no longer just an American story. It’s a global one – and it’s only just getting started.

Connect with Rob: https://www.linkedin.com/in/rob-logan1999/

Podium, a leading global provider of trusted sports content and data solutions, has announced a long-term agreement with Bally’s Interactive to supply its flagship PULSE data service across a portfolio of the operator’s top-performing UK casino brands, including Bally’s UK, Jackpot Joy, Monopoly Casino, Rainbow Riches and Double Bubble.

The partnership follows Bally’s Interactive strategic expansion into racing, which went live across its UK brands earlier this year, with Podium’s real-time betting data now seamlessly integrated across Bally’s Interactive platforms to enhance player experience, deliver content integrity and bolster uptime.

Josh Sparke, Managing Director at Podium says:

 “We are thrilled to be working with Bally’s Interactive to deliver a premium racing experience across some of the most recognisable names in UK gaming. This partnership is another clear endorsement of our commitment to reliable, scalable delivery – with zero downtime, ultra-low latency and a single integration powering content from over 300 tracks worldwide.” 

Bally’s Interactive selected Podium following a competitive process, citing the flexibility of the platform and strengths in its commercial relationships and expertise.

Alex Kemp, Senior Commercial Manager at Bally’s Interactive says:

 “Podium stood out for their collaborative approach and deep understanding of our ambitions across racing. From day one, they made integration simple with great documentation and a hands-on onboarding team. It is also clear they have built a future-proof platform that gives us the ability to scale. We are already exploring how tools like Racecard Pro and Race Hype can help us drive long-term engagement.” 

PULSE is Podium’s core data product, built to deliver accurate, resilient and fast racing data from the world’s leading rights holders. Through a single integration, Bally’s Interactive now has access to an unrivalled portfolio of global content, enabling full coverage across thoroughbred, greyhound and trotting codes.